CHIEFS' PATRICK MAHOMES WINS 2022 NFL MVP AHEAD OF SUPER BOWL LVII

 CHIEFS' PATRICK MAHOMES WINS 2022 NFL MVP AHEAD OF SUPER BOWL LVII

"We think Jesus is a big deal and we want to make a big deal out of it," Vanderground said. "What better way to do that than to put him in the biggest cultural moment that we have the entire year?"

The Super Bowl is almost always the most-viewed television program annually in the United States, often drawing more than 100 million viewers. This year's contest pits the Philadelphia Eagles against the Kansas City Chiefs.

The campaign was launched in March 2022 and plans to spend $2 billion over the next several years. The advertisements direct viewers to a website that includes Bible readings, ways to chat with real people about religion and information about Jesus.